Resume Micro-Site

September 25, 2009

Prior to creating my YouTube Resume with Navigation, I had done an experiment with creating a cover letter type introduction as a WordPress blog. This  introduction micro-site strategy has these advantages:

1. It is different from other traditional cover letters and allows showing my creative side.
2. It establishes that I’m skilled at blogging tools.
3. It shows an extra effort was made for this particular company and/or job
4. In my cases, it demonstrates skills applicable to the position I am applying for.
5. ANALYTICS ! I can look at my blog statistics and actually get an idea if my resume and cover letter are being circulated and viewed. I can even see number of views per day. If I have links to other sites or materials, I can see if these links are clicked.

In WordPress, there is an import and export tool. This can make it a little bit quicker to set up a site. Also, WordPress.com sites are free. I can set up a site for a particular company or for a particular job I’m interested in. I did not need to register a domain name. Blogger and Typepad are other popular blogging platforms you could also use.  Ning.com would let you set up a more complicated site structure. The idea is to do one quickly, perhaps in just a little more time than it would take you to construct a very focused and well thought out cover letter.

Although this site did not get me an interview with Cisco, here is an example of a Vblog Introduction micro-site I set up when applying for a Cisco Flip Product Marketing position:
http://introhuboifmm.wordpress.com/

Since this concept is experimental, I can explore different formats … perhaps create one with a single elevator pitch video intro and create a more text-based blog posts pertaining to my strengths in different areas specific to the job position. In the above example, since the job related to marketing a video-related product, I did the entire introduction in a video blog (vblog) format. In future resume micro-sites I create, I will use more text. Text is easier to scan.

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Marketing ‘YouTube Resume with Navigation’ – Day 1

September 16, 2009

Any successful marketing effort has some kind of underlying marketing plan, even if it is a relatively simple plan. I did not simply publish my YouTube Resume and magically expect it to  spread virally. Consider that this resume is “a Product”. I recently read “The Purple Cow” by Seth Godin. Seth maintains that products need to be remarkable to be newsworthy. What is remarkable about the product here (My resume)?  It’s not my resume content that is remarkable. Many people have done similar jobs or have similar skills. The fact that it is a video resume isn’t remarkable. Many job seekers have by now created video resumes. The 2 things that are  “Remarkable”  about this particular resume are:

  1. This is the 1st YouTube Resume with Navigation Buttons in the YouTube Video
  2. The Navigation technique I developed and used here is in itself unique. It will be of interest to Social Media Marketing professionals and bloggers, not just HR folks and job seekers.

I’ve designed my day one marketing effort around point 1 above. My social media marketing strategy for Day 1 launch of my YouTube Resume with Navigation consisted of:

  1. Create a Blog-based Microsite
  2. Facebook
  3. LinkedIn contacts via “Ask a question”.
  4. Twitter
  5. Contact one influential blogger

I created a wordpress blog as I needed a “landing spot” for anyone who viewed my video resume and actually wanted to download my resume, interview or hire me. My 1st blog, Social Media Marketing in Music, resulted in a 50% increase in application downloads for a MySpace App called “Playlist Power” that my team built at Weekend Apps held at Google in February 09. So I am a firm believer that blogging needs to be part of a successful social media marketing strategy. A wordpress blog is sure easier than building a web page from scratch. I basically learned wordpress by starting a blog, using WordPress help, and searching for html tips when I wanted to try something a little more advanced. I also follow a few blogs about blogging in wordpress. One I like in particular is WebsiteInAWeekend by Dr WordPress.

I first posted news about my YouTube resume on facebook to see if any of my friends had problems viewing the video. I’d done extensive testing prior to posting, yet still, one of my friends caught a link that did not work in my blog (a last minute link I added after I completed 98% of my testing had a problem … probably the one link I had not tested).

Next I posted an update to LinkedIn, but I also used “ask a question” and contacted all my linkedin contacts in this way, both sharing the link and asking a legitimate question regarding best practices for gaining the attention of influential bloggers. This had a 2nd purpose as well, reminding all of my LinkedIn contacts that I’m still looking for work.

Late sunday night I tweeted “1st ever YouTube resume with “in-video’ navigation links & a unique “serial navigation” technique. http://bit.ly/DgQxr. It was retweeted once in the 1st 3 hours.

I have not been using twitter very long so my number of followers is still under 100. What I really needed was someone with a lot of followers and some measure of authority in the subject area of job seeking/networking to tweet my link. I decided to contact Jason Alba, the founder of JibberJobber. I’d seen Jason present at a workshop this past spring and it was at Jason’s talk I decided that I would start a blog about something and learn how to blog. I also remembered him saying “any time you write a blog post, tweet a link to your post … trust me … just do it”. I’d followed his advice and found about 1/3 of my blog readers were coming from twitter in my 1st blog. I also remember Jason saying that he took the time to repond to inquiries and questions and so I thought, why not contact Jason Alba ? Maybe he’d tweet something about my resume. Jason responded and tweeted “This is awesome-navigation inside a YouTube video- closest thing to video resume that I can like! http://bit.ly/tatS9“. He also continued the correspondence and asked If I’d like to write a guest blog about this.

1st day results:

  • YouTube plays = 201 (269 minus the 68 that I’d logged in testing prior to launch).
  • YouTube navigation uses = 100 (164 minus the 64 that I’d logged in testing prior to launch)
  • Day 1 Tweets and RTs (retweets) = 22
  • Blog visitors = 62
  • Hiring Inquiries = 0 ( I wasn’t really expecting any this quickly)

Note to self.  Contact Seth Godin and show him this post (day 2 or 3 marketing strategy).  Maybe my effort here would be worthy of a Seth Godin Blog post?